March 2023



dock10 was proud to sponsor and host the Broadcast Sport Content Summit 2023 which took place at our studios this March. Bringing together the UK's leading digital and traditional sports producers/broadcasters, sports rights holders and sports tech companies, the Content Summit focused on different areas of sports production. It provided a platform for sports content producers and broadcasters to discuss best practice in making and televising live sports, sports-focused documentaries, studio-based programming and more.

Some of the sessions included:

Preparing for the 2023 FIFA Women's World Cup

In the lead-up to the 2023 FIFA Women's World Cup, and following a hugely successful UEFA Women's Euros, Women's Sport Trust CEO Tammy Parlour shared insights, facts and figures around the growth of viewership in women's sport over the past few years. She detailed what we're learning about audiences for women's sport and outlined some of the challenges and opportunities arising to build on the significant increase in interest and engagement in women's sport over recent years.

Tammy Parlour MBE, CEO - Women's Sport Trust

What's Next for Sports Documentaries?

It's been a busy few years for sports documentaries, with episodic giant 'Drive To Survive' continuing to bring new fans to F1 while other episodic series including 'Untold', the Premier League documentary 'Fever Pitch', 'FIFA Uncovered' and 'Welcome to Wrexham', as well as well-received feature-length documentaries such as 'Gazza', '14 Peaks', 'Rooney' and 'The Figo Affair: The Transfer that Changed Football' all leaving a lasting impact. In such a saturated market, one of the key challenges in 2023 will be how to ensure your documentary stands out from the crowd. This session offered hints and tips to documentary makers about how to cut through the noise.

Danny Fenton, Managing Director - Zig Zag Productions
John McKenna, Co-Founder / CEO - Noah Media Group
Claire McArdle, Co-CEO - Collective Media Group

How to Make a Successful Sports Podcast

There are podcasts that cover seemingly every imaginable sport and many of the biggest teams – browsing through the top sports podcasts reveals hundreds and hundreds of series to entertain even the most ardent of sports fans. So, how do you ensure your sports podcast reaches the audience it deserves? The makers of some of 2022's biggest and best-received sports podcasts offered their hints and tips for making and promoting your podcast series.

Tom Fordyce, Creative Director - Crowd Network
Sophie Hind, Managing Director - Voiceworks Sport
Steve Tebb, Head of Audio - IMG Productions
Richard Maddock, Commissioning Editor - BBC Radio 5 Live

Music and Sport – a Powerful Partnership

This session investigated the power of music in sports broadcasting – the use of music to portray different emotions; as anthems that help unite fans behind events; and as stings that make tournaments instantly recognisable. Universal Music hosted the discussion, which provided an invaluable overview to working with music to maximise the emotional power and recognisability of your sports content.

Jack Coles, Experimental Marketing and Promotion Manager - FIFA
Sarah Stow, Producer - BBC Sport
Lucy Monkman, Co-founder, DJ and Footballer - InMotion Collective

Social Media Case Studies

Curveball Digital won the 'Best Social Media Campaign' at the Broadcast Sport Awards 2022 for its work with the International Hockey Federation and Watch.Hockey on the 2022 Women's Hockey World Cup. The well-executed campaign surpassed all expectations and reached a new audience through engaging and innovative digital content. Meanwhile, Little Dot Studios has an ongoing relationship with LTA to create content for the organisation's digital channels. The content (created in partnership with Whisper) has resulted in a 50% growth in social interactions, 30% growth in social followers and an increase of 11% in video views for the LTA. This session invited attendees to find out more about Curveball Digital and Little Dot Studios' work with these partners.

Paddy Sloane, Director - Curveball Digital
Katie Matthews, Partnerships Director - Little Dot Studios

Training the Next Generation

There's a talent shortage in sports production, making it difficult to find skilled camera operators, directors, producers, editors, graphics specialists, Unreal experts and most other key roles. Finding and training the next generation of production professionals, while specifically looking to establish a gender and ethnically diverse workforce, is an industry-wide challenge. This panel discussed good practice when it comes to bringing new, diverse talent into the industry.

Lee Stanley, CEO - SharpFutures
Laura Maginn, Talent Manager - Whisper
Wendy Stanborough, Group HR Director - EMG
India Opie Meres, Head of Development - Buzz 16
Lucy Bellamore, Senior Production Executive - Sunset+Vine

Making a YouTube Hit

High impact, fast paced, often quite daring sports action can reach huge audiences on YouTube, with many athletes becoming massive YouTube stars with little if any mainstream media coverage. Production companies and athletes joined this panel to explain their content strategy and the returns possible through creating popular YouTube content.

Samuel Davies, Director/Producer - Atlas Film
Scott Marshall, CCO - Cut Media
Connor Suckling, Senior Creative Producer, Sport Originals - LADbible Group

See photos from the event here: