In 'In It To Win It', filmed at dock10, five people hope to be in the right place at the right time in order to win a large cash prize. Players start on chairs on the right of the studio and hoped to get picked to join Winner's Row on the right of the studio. A player is selected by random draw.
Whilst in Winner's Row, players attempt to answer multiple choice questions correctly. Each correct answer adds £5,000 to the prize fund. If they give a wrong answer then they must go to the Red Area, a bar in the middle of the stage. This is bad news for them but good news for the other contestants because it means another person is getting let in to Winner's Row. Before the new person answers a question, anyone in the Red Area is given a non-multiple choice question. A correct answer means they're back on Winner's Row, a wrong answer means they're back where they started.
After twenty or so questions the time's up klaxon sounds. Anyone on Winner's Row at this point has a chance to claim some of the money. Anyone not on Winner's Row has to leave. Anyone left has to answer one more multiple choice question. If they're right, they get an equal share of the prize fund with anyone else who gets the final question right. If they're wrong, then the big prize is cruelly denied them and they must leave, bumping up the share for anyone else.