July 2022

Broadcast Digital Awards Channel of the Year: CBBC

Broadcast Digital Awards Channel of the Year: CBBC

Congratulations to all the team at CBBC on winning Channel of the Year at the prestigious Broadcast Digital Awards.

CBBC, broadcast from dock10's studios, has been at the forefront of the BBC's response to the Covid-19 pandemic for more than two years. Its achievements have been outstanding, delivering more than 350 hours of programming across almost every genre in the last twelve months alone. CBBC wowed the judges by "helping children make sense of the world and keeping them thoroughly entertained at the same time."

In doing this, long-running brands play a key part. Newsround has never been more important in its 50-year history, and an amazing 64% of primary school teachers said they show the programme in class at least once a term, with over a third of them using it on a weekly basis. Meanwhile, Blue Peter was at the vanguard of the COP26 conference which opened with an animation created by a competition winner from the programme, and Operation Ouch has raked up 10 years of making medical topics accessible to young children.

As well as the importance of the Bitesize Daily education strand during the pandemic, CBBC has provided outstanding scripted content via the well-established Jamie Johnson and The Dumping Ground, and new launches Silverpoint and Dodger (highly commended for Best Drama Programme). New comedies Lagging and Nova Jones have also been excellent additions to returners Andy and the Band and Still So Awkward.

During the judging period, CBBC attracted a total of 356 million requests on iPlayer (effectively 7 million a week) and the Broadcast judges couldn't have been more impressed: "It provides compelling content that improves children's lives – and keeps them happy while doing it." We are naturally proud of the role dock10 plays in supporting such excellent and important programming.